Marketing Manager Job

Key Accountabilities

? Timely development of marketing plan for all the brands.

? Timely preparation of media plan for all the brands.

? Developing an elaborate network of agencies and media.

? Developing an elaborate network of printers and suppliers.

? Timely exaction of the planned marketing calendar to maximize benefits.

? Ensure maximum media benefits.

? Ensure proper balance of all media available for maximizing market penetration, as per brand requirements.

Supervisory Activities

? Ensure proper coordination by the marketing coordinator with all concerned departments.

? Ensure proper coordination of the marketing coordinator with all relevant agencies, media and suppliers.

? Ensure regular meetings of the marketing coordinator and graphic designer with the brand managers.

? Ensure proper timelines and costing is maintained by both the marketing coordinator and graphic designer.

Execution Activities

? Prepare sales promotional/ marketing calendar for different brands on an annual basis along with General manager / Deputy General manager and Brand Managers

? Execute advertising and promotion calendar as per approved time and budgets

? Build and maintain relationships with external marketing/ advertising agencies.

? Maintain and build proper professional relationship with all suppliers.

? Ensure constant reduction in cost/ expense for marketing activities & marketing expense for each brand are within the marketing budget.

? Ensure to maximize benefits of all marketing activities.

? Ensure to maximize utility of all relevant and available marketing media.

? Execute customer surveys in a timely manner and present findings to General Manager, Deputy General Manager and Brand Managers.

? Assess customer reactions to advertising & marketing activities and present findings to merchandise manager and deputy general manager.

? Assist respective Marketing Managers in preparation of yearly marketing plans to be included in the annual business planning process, including advertising plans and expenditure, sales promotion expenses

? Conduct research analyse and monitor financial, technological and demographic factors so that market opportunities can be capitalized on and the effects of competitive activity can be minimized.

? Develop and maintain a database of existing customer profiles and segment them

? Develop up-sales promotion and events calendar for the various stores in consultation with Brand Managers and to ensure their smooth execution

? To analyse results of each sales promotion campaign and initiate appropriate action for future campaigns

? To select the appropriate advertising and public relations agency, negotiate contractual arrangements and manage the ongoing relationship

? To create a unified image for the Company by planning and overseeing the Company’s advertising and promotion activities, and communicating with external parties on ongoing campaigns

? Research marketing trends and present key findings to merchandise manager/ brand managers for future marketing programs

? Maintain customer database & segment customers to understand buying behavior and preferences

? Manage communication between merchandise team and external agencies for successful implementation of marketing programs

? Manage negotiations and quotations from external marketing agencies along with finance team

? Prepare and forward MIS on a pre-defined basis as required

Coordination Activities

? Coordinate across merchandising and operations department to obtain detailed inputs related to marketing activities (including customer surveys)

? Coordinate with personnel in international countries (except UAE) for conducting marketing related activities

? Coordinate with external advertising/ marketing/ other agencies to ensure that marketing activities are implemented in a timely manner, as required

? Coordinate with finance team for negotiating rates of advertising/ other external agencies

Additional Information

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